As mobile phones have gained a strong foothold in the lives of millions, more and more people are discovering the convenience of surfing the web without being anchored to a PC. According to Statista, the worldwide rate of mobile internet usage has been growing steadily over the last five years, reaching a 63% share of the total internet usage last year.
This tendency has raised the bar of what users expect from websites, which includes lightning-speed loading and frictionless browsing on their devices, whatever their brand, size or capacities. While a mobile application may be a viable option for global ecommerce brands, other rank-and-file businesses are left to figure out the solution.
And the solution there is. Progressive web applications, recently emerged within the area of web app development, fit the bill for users who demand responsive native experience without having to install an app and website owners who strive to win visitors without spending a fortune.