Magento Customization: It’s All About Perfect Customer Experience

We live in the age of customer-centric ecommerce. There’s a variety of contested spaces and niches there, and customers have an incredible array of options when it comes to choosing where to spend their money. That’s why ecommerce customer experience is an integral part of today’s online shopping operations. Though it’s all about simply pleasing your visitors and making the sales funnel as short as possible, that’s easier said than done. In reality, designing seamless shopping experience takes adopting a tailored approach to online marketing and sales, web store design, and ecommerce development in general.

These lines are relevant for both B2C and B2B commerce, as today’s business buyers also want to get the same customer experience as if they are buying for themselves.

Below, we offer you a Magento customization guide to help you unlock the full potential of built-in and third-party tools compatible with the platform. With the right team and sense of direction, these features can help you craft visitors’ perfect perception of your Magento store.

A lot of modern ecommerce businesses are pretty restrictive when it comes to data democratization. Data silos are a severe problem for many companies. But luckily, some of them started realizing the potential of widespread access to data for its employees. Data and access to it can shape the way you interact with customers and score customer experience points. Hypothetically, you have some divisions or employee categories that can benefit from better access to data. These groups include customer care representatives, marketing professionals, salespeople, and any outside developers that you might involve in your Magento customization project. Magento offers you some great options when it comes to backend access with the help of user roles. This functionality allows you to create new roles, like ‘a support rep,’ manage their permissions, and access the rights within the backend. After creating a specific role, you can assign particular role privileges, letting this user type perform specific actions within your backend. It’s crucial to carefully assign these, as you might end up handing out permissions to people not qualified to act upon them.

You can even go further for Magento grid customization, and this way create convenient working spaces per every employee role.

How does role-based data sharing influence customer experience?

A carefully crafted set of admin roles at your site will allow you to remove any bottlenecks from the sales pipeline. This will result in an optimized shopping experience with fast response times and precise customer care operations.

This is an essential part of any ecommerce experience that encompasses the entire product cycle. The stripped down fulfillment funnel looks like this:

Magento can efficiently tackle any of these demanding requirements faced by modern ecommerce stores. This is not just about getting the order to the customer. It’s about getting the order on time, delivering it conveniently, and providing all of the necessary additional services and options.

The efficiency of this process improves customers’ satisfaction and guarantees their loyalty. It’s all about their experience, while minimized inventory management costs and fulfillment optimization are extra perks for your business.

Magento allows you to see the order status and orchestrate its fulfillment, from splitting orders to making partial shipments. You can also use the built-in functionality to route orders to specific fulfillment centers and handle backorders.

By leveraging your logistics software, you can use your stores as local fulfillment centers, with stocks integrated across all of your locations. This enables support for store pickups and the option of using your stores to send out orders. You can also integrate a delivery service into your local fulfillment logistics and manage returns through your local stores.  

On top of that, you can track any orders in transit—anywhere in the world, throughout all of your locations. 

Magento guarantees fraud protection and streamlined order processing. Yet, as we mentioned above, there are tons of additional features that you can build on top, as Magento customization options are virtually endless.

You can also choose one of the third-party modules available via Magento Marketplace. Let’s review a couple of options.

This module allows you to extend the number of available order tracking options within Magento. By default, Magento customization capabilities related to order tracking are quite limited, with only a handful of supported shipping carriers. This extension increases the number of available options threefold to support tracking for carriers based in Europe, specifically in Italy, Germany, and the Netherlands.

This extension improves the breadth of inventory management options available in Magento. It also introduces stock types, like physical stock, stock to be shipped, and stock available for sale. Additionally, it is governed by a sophisticated warehouse selection algorithm, which can automatically select the best fulfillment warehouse based on its location, delivery priority, and customer group.

While this might seems like a non-priority feature, the ability to customize Magento order numbers can be a useful business tool. By default, customers get a random order ID that they can use for reference purposes and order tracking.

This number simplifies management for your customer support representatives and sales since the order ID would already contain relevant information about the order itself. You can also perform basic and advanced analysis, understanding order ID logic, like distinguishing orders placed during a specific period.

Magento offers some of the best integration capabilities with its versatile API. You can easily connect many of the data visualization, analytics, customer relationship management, and marketing tools available today.

Use this opportunity to streamline and unify customer experience analytics. This can additionally empower your sales and marketing teams to better serve customers as they will have access to complete customer data from the systems they use on a daily basis—without the need to look it up in Magento.