Though the study and interpretation of statistical data dates back at least to the eighth century, the modern meaning of 'data science' is inextricably linked with revolutionary innovations in AI software development over the past ten years. With the power of neural networks has come the responsibility of defining ethical frameworks, laws, and boundaries for how such systems will be used, and for how the data is obtained, treated and interpreted.
It's a work in progress, fueling a debate that has, predictably, been defined by the most negative implications of machine learning and big data — from deepfakes through to AI-powered military killing machines, intractable scoring algorithms in credit, health and insurance evaluations, biased or intrusive use of public data for law enforcement, and increased unemployment through AI automation, among many other social points of contention.
Consequently, data science has entered the public's consciousness in the context of a disruptive threat rather than a social and societal good.
However, municipal government, NGOs and many charitable or crowdsourced concerns are exploiting data science at least as eagerly as big business and high-level governments around the world, and for much the same reason: the digital revolution of the last twenty years has made high-volume data available to the masses, while the open source revolution in machine learning and the advent of GPU acceleration has democratized the power to exploit that data for unarguable public benefit.